NYC
LAUREN CIULLA
Designing intuitive experiences that turn complexity into clarity.
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6+
Years
of experience
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IBM Entrepreneur Award
Mar 2025
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IBM Culture Catalyst Award
Dec 2023
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Design Hero Award
2-time recipient
About

About me

I'm a designer in New York City.

Combining experience in visual, multimedia, and UX design with a passion for creativity and getting teams to thrive, I help clients express themselves and their ideas through digital content.

For the last five years, I’ve been on IBM’s internal design team. I lead product design on cross-functional teams, create videos for executive events, and collaborate across the company to grow and enhance our design systems.

My favorite projects are ones I can fully dive into, develop something from the ground up, and learn something new in the process. I’m dedicated to continuously deepening my skills and experimenting with new mediums.

Enthusiastic about content creation, problem solving, and digital communication, I am always eager to hear about new opportunities.

SKILLS

My specialties

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Product Design
From initial discovery to final production, I design scalable solutions that bridge user needs and business goals. I have a proven track record of shipping end-to-end products at a global scale.
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Motion Graphics
I specialize in motion graphics that bring stories and concepts to life. I create visual experiences that have scaled to reach massive audiences at international venues.
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User Research
I bridge the gap between "what we think" and "what users need." By conducting rigorous research, I transform raw observations into actionable design strategies that reduce friction and delight users.
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Collaboration
The best products are built through open dialogue and shared goals. I focus on being a reliable bridge between stakeholder vision and technical execution, making sure my teammates feel supported and heard.
Experience

My design journey

IBM, CIO AI, Automation & Data Platform
Advisory Product Designer
April 2025 – Present
IBM, CIO AI, Automation & Data Platform
Visual Designer
April 2022 – April 2025
IBM, CIO Design
Associate Visual Designer
August 2020 – April 2022
IBM, CIO Design
Design Intern
May 2019 - August 2020
Awards

Design Milestones

IBM - 2025
Entrepreneur Award
IBM - 2023
Culture Catalyst Award
IBM - 2022 & 2023
Design Hero Award