Lauren Ciulla's name written in cursive

Product & Motion Graphics Designer in NYC

ProjectsAboutContact

Design festival segment intro

Lead motion graphics designer  /  Jul - Sep 2023

An annual design festival contains a segment where participants can submit creative projects to be featured in an online gallery.

It kicks off with a video where select creators showcase their design process. I create this video each year by sourcing featured creators, guiding them through storytelling and footage collection, and editing it all together into a cohesive story.

This is the introduction I animated for this video, created using Adobe Illustrator, Adobe After Effects, and Cinema4D.
Storyboarding
Illustration
2D/3D animation

Storyboarding

In the initial storyboard, I created rough designs and mapped out the motion.
Black and white storyboard frame
Black and white storyboard frame
Black and white storyboard frame
Black and white storyboard frame
Black and white storyboard frame
Black and white storyboard frame
Black and white storyboard frame
Black and white storyboard frame
A few storyboard sketches of the first scene

Illustration

I then completed more detailed illustrations and added color, working within the festival’s brand guidelines.
Abstract shapes
Abstract shapes
Abstract shapes
Swirl illustration
Abstract shapes
Abstract shapes
Various illustrations animated in the final video

Motion graphics design

I integrated Cinema4D into my usual After Effects workflow to produce a more realistic animation of falling objects. Utilizing the dynamics from the 3D software produced a better result and took a fraction of the time that animating the gravity by hand would have.
Screenshot of Cinema4D
Screenshot of Adobe After Effects
Snapshots of my workflow in Cinema4D and After Effects
Arrow