Lauren Ciulla's name written in cursive

Product & Motion Graphics Designer in NYC

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Strategy video

Lead motion graphics designer  /  Nov 2023 - Jan 2024

I created an animated video for an executive event at a global company. The CIO was introducing a new strategy and needed visuals to break it down and explain it in digestible sections.

The visuals follow the company’s isometric illustration style. Throughout this project I created a set of reusable isometric assets for the design team’s motion graphics library, focusing primarily on character rigs.

The full video contains confidential information, so I’ve included short snippets below to showcase the motion graphics without the supporting voice over.
Illustration
Motion graphics
Reusable assets

Motion graphics design

Utilizing our design system’s isometric style, I animated this video and all related assets in After Effects.
Additional video snippets (voice over removed for confidentiality reasons)
Selected character rigs I contributed to our motion graphics library
Selected character rigs I contributed to our motion graphics library

Illustration

As the content focused mainly on abstract strategy concepts, the illustration portion was a good exercise in creating visual metaphors. I crafted visual themes to represent concepts like AI and productivity.
Isometric illustration
Isometric illustration
Isometric illustration
Isometric illustration
Isometric illustration
Isometric illustration
Isometric illustration
Isometric illustration
Selected character rigs I contributed to our motion graphics library
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